When it comes to running a business, you need to wear a lot of hats. One day you are head of sales, next day HR and then other days you're the marketing department. Taking on what you can without hiring out to save money is important in your growth stage but it's just as important to know your strengths and your weaknesses. If you are looking into digital marketing and pay per click advertising, we feel that unless you know your way around Google Ads this is one thing you'd want to hire out and here's why.
An Agency Will Measure Goals
Having an idea on the goals you want to achieve is important before starting any campaign. When you work with an agency, they should outline the goals you want to achieve and provide progress reports to see if you are hitting or missing them. This not only keeps the agency accountable but it allows you to learn what is working and what isn't so you can learn more about your ideal customer.
In the initial meeting with your agency, defining these goals should be step one. They should let you know if those goals are realistic and the best ways to achieve them. This could be anything from driving conversions to brand awareness.
An Agency Will Optimize Your Campaign
Pay-Per-Click can be very confusing. It's not a system where you can set up the campaign and let it remain the same, you have to constantly update and improve. One of the things we always tell people is that it can be really easy to waste money if you aren't paying attention to your campaigns. PPC agencies are constantly educating themselves on best practices to optimize campaigns.
We recommend asking the agency for quick wins. Something small and fast to determine if they are the right agency for you as well as if pay-per-click is right for you.
An Agency Allows You To Focus On Other Forms Of Marketing
Pay-Per-Click usually works quicker than other forms of marketing such as SEO or traditional marketing when managed properly. Since we know other forms of marketing are important, this allows you to shift your focus to these other marketing activities since you now have peace of mind with PPC.
That ten hours a month you were spending trying to learn and optimize your account just opened up to allow you to focus on that next billboard campaign or video ad.
Pay-Per-Click is a very broad and extensive form of advertising that takes a lot of knowledge to master. You can spend 20 hours trying to get the results and agency can get in just a few hours so it's important to take into consideration the amount of time PPC can take. This will allow you to focus on other aspects of your business and really start grow sales!