6 Things Any Business Can Do Before A Potential Second Wave

COVID:19 has brought a lot of change into the world and with the experts stating there will likely be a second wave in the Fall or sooner; let's look at the positive from ...

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Our Stories

Atlantic Canada: Behind The Curve... On Digital Marketing

When it comes to marketing, Atlantic Canada is far behind. That's my opinion, but the data supports this claim.  Atlantic Canada has so much to offer its residents, whether ...

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E-Commerce by Design: How Conversions Are Driven by User Experience

There’s no denying that 2020 has thrown us an economic curveball. After months spent in various stages of lockdown in cities across the globe, we’re beginning to see concrete ...

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Why Design Is Worth Including In A Marketing Budget

Marketing budgets are often strained, sometimes to an uncomfortable level. With the wide array of advertising channels and mediums available, it can be hard to figure out how ...

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When To Disqualify A Sales Lead

Stop trying to sell to everyone that calls on you. There, I said it.  All leads aren’t made equal. If you’ve been in sales for any amount of time, you already know this. Of ...

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10 Things About "The Last Dance" You Can Apply To Your Business

Are you one of the millions of people who tuned into ESPN's Michael Jordan documentary, "The Last Dance" which appeared on Netflix every Sunday for the last five weeks? ...

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Why A Seven Dollar Logo Is Worth Exactly Seven Dollars

We’ve all heard of this newest graphic design trend: the free logo maker that charges a nominal fee once the logo is designed—to their credit, for free—and it’s time to ...

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Google My Business Changes For COVID-19

If you have logged into your Google My Business page recently you likely have seen this message.  "Limited Google My Business functionality - Edits, review replies, and other ...

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Why You Shouldn't Stop Your Marketing Efforts In A Global Pandemic

It's a global pandemic. Life has changed. Some businesses are being hit hard. Others, not as hard and others somewhere in between. When life and business get turned upside ...

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Community Support In Crisis

If you have been online anytime in the last few days, chances are you have seen communication in action. Folks that work in communications, media, or work in any capacity for ...

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