Tactics to Align Your PPC and SEO for Better Results

PPC and SEO are often treated as separate strategies, but when they work together, they create a powerful growth engine. Paid ads drive instant visibility, while SEO builds ...

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Our Stories

Should you care about SEO in 2025?

With AI-generated content flooding the web, new social platforms taking over attention spans, and Google constantly tweaking its algorithm, it’s easy to wonder if SEO still ...

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How to Spot AI in Marketing (And Why It Matters)

AI has taken the marketing world by storm. From generating social media posts to writing emails and even designing ad campaigns, it’s everywhere. And truthfully, it can be an ...

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Lessons from Iconic Canadian Brands: How to Build Loyalty That Lasts

Every brand wants loyal customers. But the best brands, the ones people love, go beyond good products or clever ads. They tap into something deeper: identity, emotion, and a ...

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Your Summer Social Survival Kit

Summer is here! And while your audience may be getting into vacation mode, that doesn’t mean your brand has to disappear. In fact, summer is a great time to strengthen your ...

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Solstice Self-Care for Creatives

The summer solstice marks the longest day of the year but to me, it also feels like a spiritual checkpoint. It’s a natural invitation to pause, take a deep breath, and ...

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Colour Psychology in Branding – A Designer’s POV

When people think about branding, they often jump straight to logos, taglines, or maybe a slick business card. But let me tell you: if there’s one part of a brand that ...

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Why Every Brand Should Do a Mid-Year Marketing Review

The calendar might say summer, but in the marketing world, June marks a critical checkpoint: the halfway mark of the year. It’s the perfect time to step back, zoom out, and ...

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Making Reels Work for Your Brand

Short-form video isn’t going anywhere and Reels continue to be one of the most powerful ways to boost visibility, engage your audience, and tell your brand story. In this ...

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Spring Social Media Trends You Should Know

Social media is always evolving—and spring is the perfect time to refresh your approach. In this blog, we’re breaking down the top trends we’re seeing this season, from ...

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