How Instagram Reels Can Transform Your Business

posted by Zack Spear
Read time 12 minutes

In recent years, Instagram has garnered an outsized influence in the world of social media. You could say that they own the photo-sharing market, and they're not afraid to show it! With one their latest updates, Instagram Reels, they are following the lead of TikTok while also staying true to their mission and brand identity. In this post, we'll explore what makes Instagram Reels so exciting—and how businesses can use it to transform their social media marketing strategies.

Why you should be creating Instagram Reels for your business.

There are many reasons why you should be creating Instagram Reels for your business. They're a great way to share your story and showcase who you are as a brand or product. They can help you stand out from the crowd and get more followers on Instagram, which is always important when it comes to driving sales.

These short form videos allow you to tell a story in less than 60 seconds. With Instagrams current algorithm and discovery reels are certainly gaining the most priority regardless of how beautiful or creative your photo or video posts are. 

How do Instagram Reels work?

Instagram Reels are a new way for brands to share their stories. Instead of posting photos and videos in chronological order, Instagram Reel content is organized by theme. This lets you showcase the best of your brand in one place. 
You can utilize template available within the platform, create them in real-time using your built in camera on your phone or upload pre-edited videos. 

How to get your more views on your Reels.

To get your Reels noticed and shared, there are a few things to keep in mind:

  • Write a good title. You want it to be descriptive, but also catchy.

  • Add relevant hashtags. While you shouldn't go overboard with hashtags—you don't want your audience skimming past your video because it has way too many hashtags —you do want to include some keywords that will help people find your content!

  • Work with collaborators who have strong followings of their own, so that when they share their own Reel of yours on their channel, it'll get seen by more people!

  • Use an eye-catching cover photo for the first video in each Series (if applicable). This is one more way for potential viewers to decide whether or not this Series is worth watching through all 40+ minutes.

  • Pair with trending audio. We recommend checking out the Instagram Creators account so you can see what is about to become a trend.

Tips for creating better Instagram reels.

  • Keep the caption consistent, but be sure to change it up every now and then. Consistency is important for branding, but it can be boring to always use the same words. Try changing things up by playing around with your photos, adding different filters or text that changes based on the time of year or season.

  • Use trends as inspiration for new ideas and content creation. If you see something trending on Instagram that isn't related to your brand but seems right up your alley, consider doing a piece about it! This might not work for every business—for example, if you're an accounting firm, a funny meme about alligators probably won't go over well with clients—but if you think it would fit into what you do (and clients enjoy seeing), go ahead and give it a try!

  • Use on-screen text and captions in addition to visual graphics: This makes videos much more interesting than they would otherwise be because they give viewers something else to look at besides just moving images.*

Test different types of reels until one proves successful enough for continued use: You may have heard this before but we'll say it again anyway: "A picture is worth 1000 words." Although this statement may not always hold true (especially when used as an excuse not to write), there's no denying that visuals are important when sharing information online because they help us process information better than plain text ever could alone.*

What You Need to Know About the Instagram Reels Algorithm

In the course of creating your Instagram Reels, it’s important to keep in mind that the Instagram Reels algorithm favors certain types of content over others. Here’s what you need to know:

  • The Instagram Reels algorithm favors Reels that are posted by users who already have a large following on the platform. This means that while you may be able to create an amazing Reel, it won't show up in people's feeds if they don't already know who you are.

  • With these positive indicators in mind, it’s worth creating Reels that showcase your brand and its personality as much as possible so you can attract more followers after posting them. On the flip side, since followers are given preference over non-followers when it comes to putting their posts at the top of viewers' feeds (and since there's no way for users without connections or pre-existing fan bases to get featured), avoid posting generic content with high production value and instead focus on creating something that will resonate with your existing audience first—you'll increase engagement and boost clicks if people relate strongly enough with what they see!


Now you have all the information you need to start creating Instagram Reels for your brand. We hope our tips have given you the confidence you need to start experimenting with this exciting new feature. As we mentioned before, the more content you produce, the better your chances of getting onto the Explore page and increasing your brand’s visibility. So, get out there and get creating!

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