Short-form video isn’t going anywhere and Reels continue to be one of the most powerful ways to boost visibility, engage your audience, and tell your brand story. In this blog, we’ll cover what’s working right now with Instagram Reels, how to align them with your brand voice, and what kind of content actually performs (without feeling forced). Whether you’re a seasoned creator or just getting started, we’ve got tips to help you make Reels that resonate.

Why Reels Still Matter

With Instagram’s algorithm favouring Reels, brands that leverage short-form video content are seeing higher engagement and broader reach. In 2025, Reels aren’t just a trend—they’re a crucial part of a well-rounded digital strategy. From increasing brand awareness to driving conversions, Reels can help you connect with your audience in an authentic and impactful way.

What’s Working in Reels Right Now

Here’s what we’re seeing perform this year:

Quick, Punchy Edits: Keep videos under 30 seconds. Capture attention with a snappy hook, rapid transitions, and dynamic music.

Authentic Storytelling: Audiences crave transparency. Share behind-the-scenes moments, user-generated content, or honest reflections from your team.

Value-Driven Content: Tutorials, tips, and educational snippets continue to resonate. Provide quick wins or insights that make viewers want to come back for more.

Trendy but On-Brand: Use trending audio and memes—but tailor them to your brand’s unique voice and style.

Aligning Reels with Your Brand Voice

Not every trend will suit your brand, and that’s okay. Stay true to your identity:

🎬 If you’re playful and upbeat, lean into humour and bright visuals.

🎬 If your brand is polished and professional, focus on clean design, high-quality visuals, and thoughtful messaging.

🎬 If you’re all about community, highlight your customers or share user-generated content that fosters genuine connection.

Instead of chasing every new trend, balance your strategy by creating a content calendar that blends trending ideas with evergreen, brand-aligned concepts. This approach ensures you’re tapping into fresh formats while still maintaining a consistent message that reflects your brand’s unique voice. By planning a mix of content ahead of time, you’ll have a steady stream of ideas to draw from and avoid scrambling to jump on the latest trend at the last minute.

Types of Reels That Perform (Without Feeling Forced)

📦 Product Highlights: Showcase your offerings in action - unboxings, demos, or creative use cases.

💡Quick Tips & Tricks: Share hacks, how-tos, or bite-sized educational content related to your industry.

🎥 Behind-the-Scenes: Take viewers into your workspace or introduce team members.

👫 User-Generated Content: Share authentic stories from your customers.

📹 Mini Vlogs: Day-in-the-life or event recaps add a personal touch.

Ready to Make Reels Work for You?

Reels aren’t just a fun trend, they’re a vital tool for connecting with your audience and showcasing your brand’s unique personality. By balancing trending content with authentic storytelling and consistent posting, you can turn short-form videos into long-term results.

Need a hand bringing your Reels to life? Our creative team is here to help you craft scroll-stopping, brand-aligned videos that get noticed. Let’s work together to make your content stand out this summer!