Are you eagerly anticipating the start of Spring? Can you feel the warm weather approaching? With a new season comes an array of opportunities to make your brand stand out with fresh ideas! In light of this, we've compiled a list of ten marketing ideas for your brand to launch this Spring season. So, buckle up and join us!
- Promote your Spring products/services!
If you offer seasonal services or products specifically for the Spring season, now is the time to take advantage and promote them as best as you can! Some businesses offer lawn maintenance, while others offer clothes or products related to it. Whatever it is, utilize videos, photos, infographics, ads, partner with influencers or whatever works best for your business.
- Give your Website a New Spring-Like Look:
Giving your website a fresh face with some Spring-ish vibes can make all the difference. Not only does it show customers that your business is always up-to-date, but they can also check if there are any different sales or new collections with you (which leads us to the next point…)!
- Update Your Social Media Platforms for the Season:
Use this time to publish content related to the season. Social media is a great way to reach out to target audiences and increase brand visibility.
Do you need assistance improving your social media presence? We can help!
- Run Seasonal Sales:
Do you love Sales? Your customers sure do.
Offering some good sales and discounts to your customers at the beginning of this season is a good way to attract clients and get some revenue going.
- Take Advantage of Special Days:
Another great way to keep your business running during this season is to take advantage of special days that happen during Spring (i.e.: Easter, Mother’s Day, Father’s Day, Graduate Students…).
Make sure you're investing these days with special discounts, gift ideas, personalized posts, or any other cool idea you can think of.
- Partner with Relevant Businesses:
Getting other businesses to partner with you and add value to your Spring campaign is a win-win and allows you to reach a broader audience! Florists, restaurants, breweries, travel agencies, party planners, and many other incredible businesses around you can be great partners. Here are two big examples:
Apple and Nike partnered to offer a perfect product for athletes. They managed to create a solution that meets the needs of their target groups - The Apple Watch Nike!
These two huge brands - Starbucks and Spotify, created a wonderful partnership in the genre of music and coffee.
Source: https://designshifu.com/co-branding-examples/
- Run a Spring Contest/Giveaway:
Have some fun with your audience and run a cool Spring Giveaway to start the season on the right foot. Giveaways are a great way to generate engagement on your social media platforms, they generate more traffic to your website and give more brand awareness (as usually, participants would share your Giveaway post). This definitely brings new eyes to people who perhaps didn’t even know you existed, but want to be part of your contest.
Pro tip: share your giveaway on different platforms to reach more people (i.e., social media, email newsletters, website…).
- Set Up Spring Email Marketing: Email marketing is a crucial tool in today's marketing landscape. It not only keeps your subscribers updated on your products but also fosters customer loyalty through valuable content. Share sales, tips, and events with your subscribers.
Check out our FREE E-book on "How To Boost Your Email Marketing" and get started!
- Get Your Content Going! Tie Your Campaign Message to Your Brand:
In the Spring season, let’s talk about Spring stuff! That’s a great way of generating content. What are the best products you offer in this season? What’s happening around the community this season that relates to your business? There are any tips you could give your audience?
If you are a Real Estate, for example, you can talk about home-buying tips, spring cleaning ideas, and ways to spruce up your yard. There are infinite possibilities!
- Host an Event
It’s springtime! We all want to get out there, enjoy the warm weather, get together and celebrate the new season! If you can host an event at your company or anywhere, DO IT!
Also, take advantage of different dates happening during the season as inspiration for your event. Here are just a few of them:
March 10-April 9: Ramadam
March 20: First Day of Spring
March 31: Easter
April 1: April Fools’ Day
April 7: World Health Day
April 10: Siblings Day | International Day of Pink
April 11: National Pet Day
April 12-21: Coachella Music and Arts Festival
April 14-20: National Volunteer Week
April 22: Earth Day
May 4: Star Wars Day
May 12: Mother’s Day
May 20: Victoria’s Day
June 1: Launch of National Indigenous History Month and Pride Month
June 16: Father’s Day
June 21: World Music Day
In conclusion, Spring is a wonderful time for businesses to launch new marketing ideas and attract more customers. By following some of these ideas, you can make your brand stand out and increase your revenue. So, get creative and make the most of this beautiful time. Enjoy Spring!