Cannabis - How To Market and Promote Legally in Canada

Have you started your cannabis business yet? With billions of dollars being invested into the space it is no wonder people are starting businesses around the cannabis to get ...

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How To Create A Social Media Strategy

Last week, I hosted a workshop for folks to learn more about what a sincere, and sustainable brand and strategy should look like. At ICS, we work with solopreneurs, startups, ...

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4 Benefits Of Marketing Automation

With marketing automation beginning to be more prominent in our day to day activities it makes sense that businesses are quickly adapting to this fast growing industry. If ...

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How To Use New AR Filters With Instagram Marketing

Art, designs and storytelling. To me, this brings an emotional connection. When you think about telling your brand story and why you do what you do, it becomes a big ...

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Boosted Posts and Facebook Ads: What's The Difference?

It's pretty juicy, that big blue "Boost Post" button you see on every post you create. Then there are Facebook ads, so what's the difference? Will boosting your posts ...

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How A Pay-Per-Click Agency Can Save You Money

When it comes to running a business, you need to wear a lot of hats. One day you are head of sales, next day HR and then other days you're the marketing department. Taking on ...

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Custom Website Design VS Templated Websites - Pros & Cons

For new business owners, setting up a website is both an exciting and daunting task. You’ll have to make a lot of choices and one of the biggest is whether to have a custom ...

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Local Business Advertising - How To Market Your Business Effectively

  Do you ever find yourself visiting a big box store and then prefer ending up in a local small shop offering similar products or services? I do all the time. Why is this? ...

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20 Questions To Ask Before Hiring A Web Design Agency - Part 2

It's been a few weeks since we released 20 Questions To Ask Before Hiring A Web Design Agency - Part 1. If you haven't read it already, you might want to before you dive into ...

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How To Handle Negative Reviews - Customer Service Tips

You got a bad review. So what? You can't control everything and not everyone is going to have a perfect experience no matter how hard you try. What you can control though is ...

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