Community Building and Genuine Branding

In today's digital age, where consumers are bombarded with countless ads [fast forward to 2021, the average person is now estimated to encounter between 6,000 to 10,000 ads ...

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AI and Machine Learning in Marketing: A New Era

We are living in an evolving digital landscape time where artificial intelligence (AI) and machine learning (ML) are emerging as game-changers across various industries. For ...

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Why Should I Use Hashtags?

Hashtags play a crucial role in today's social media landscape, serving vital functions across various platforms. But have you ever wondered about the reasons behind their ...

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How To Create A Cost-Effective Digital Advertising Campaign

Planning to run a campaign but not sure how to get the maximum results without increasing the budget? Here are 5 tips on how to run a cost-effective digital advertising ...

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Recognizing Biases in Marketing

In the fast-paced world of advertising and marketing, decisions often need to be made swiftly. But did you know that these decisions can be heavily influenced by biases, ...

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The importance of a good social media schedule

In the bustling world of social media, where trends come and go in the blink of an eye, consistency is key. As businesses strive to make their mark in the digital realm, ...

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Marketing 2000's vs. now: what has changed?

Do you remember how marketing was used in the 2000s? It feels like it was just yesterday for many of us, but it has been a while. The turn of the millennium marked a ...

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Should I still use LinkedIn?

In the rapidly evolving landscape of social media, LinkedIn often stands out as the professional's platform. However, as newer platforms emerge and trends shift, you might ...

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Should I Worry About Having a Website?

As a freelancer or small business owner, you might wonder whether a website is necessary for your business. Or, even if you are a large corporation that has previously grown ...

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Why Car Dealerships in NB Should Invest in Dynamic Videos

As many people are aware, the customer car buying journey has shifted dramatically with technology. Today's consumers are more informed than ever and do quality research ...

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