Changes in Data Collection and Privacy: What Businesses Need to Know

In today's digital age, data collection has become a cornerstone for businesses. The ability to gather, analyze, and leverage data can drive growth, enhance customer ...

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Boost Your Business In Saint John This Summer

Summer's in full swing, and while the sun's out, your marketing game should shine just as bright. Whether your business is well-versed in digital marketing or just starting ...

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The Power of Nano and Micro-Influencer Marketing

Influencer marketing has become a powerful tool for brands to reach and engage their target audiences. However, within this sphere, a trend has emerged that is reshaping the ...

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Community Building and Genuine Branding

In today's digital age, where consumers are bombarded with countless ads [fast forward to 2021, the average person is now estimated to encounter between 6,000 to 10,000 ads ...

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AI and Machine Learning in Marketing: A New Era

We are living in an evolving digital landscape time where artificial intelligence (AI) and machine learning (ML) are emerging as game-changers across various industries. For ...

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Why Should I Use Hashtags?

Hashtags play a crucial role in today's social media landscape, serving vital functions across various platforms. But have you ever wondered about the reasons behind their ...

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How To Create A Cost-Effective Digital Advertising Campaign

Planning to run a campaign but not sure how to get the maximum results without increasing the budget? Here are 5 tips on how to run a cost-effective digital advertising ...

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Recognizing Biases in Marketing

In the fast-paced world of advertising and marketing, decisions often need to be made swiftly. But did you know that these decisions can be heavily influenced by biases, ...

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The importance of a good social media schedule

In the bustling world of social media, where trends come and go in the blink of an eye, consistency is key. As businesses strive to make their mark in the digital realm, ...

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Marketing 2000's vs. now: what has changed?

Do you remember how marketing was used in the 2000s? It feels like it was just yesterday for many of us, but it has been a while. The turn of the millennium marked a ...

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