Why Focusing On The Sale Can Kill Your Sales

Sales, sales, sales. This is the one thing every business has in common. Every business needs a steady flow of sales closing in order to stay viable.  If you are in B2B ...

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Black Friday marketing ideas that actually work

Since 2014, the two biggest shopping days for online stores is almost upon us, Black Friday and Cyber Monday. So if you are sitting there with a business, how do you ...

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Halloween Marketing Ideas Any Business Can Do

It's the spookiest time of the year. Halloween is less than two weeks away and this is another opportunity for businesses to take advantage of the celebration with some ...

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Need More Traffic? When to use SEO vs PPC Advertising

Are you looking at your business and unsure of how to get your message out to the right people? You aren't alone. Every business struggles with brand awareness to some ...

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How To Combat Work After A 3 Day Long Weekend

Ahhh, the three-day holiday weekend. Everyone's favourite! Having that extra time, although a small difference in your regular weekend can really help recharge the ...

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How To Export LinkedIn Contacts

Whether you are in sales, marketing or own a business, you likely spend a portion of your day scrolling through your LinkedIn feed to see what news is being shared by the ...

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8 Ways To Advertise Your Business For Free

No matter how large or small your business is it's always important to monitor your funds and spend effectively. Your budget often defines the amount of people you can reach, ...

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How To Set Up Google My Business

Regardless of what type of business you have setting up your Google My Business account should be one of the first things you do. Where Google My Business (GMB) is such a ...

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Cannabis - How To Market and Promote Legally in Canada

Have you started your cannabis business yet? With billions of dollars being invested into the space it is no wonder people are starting businesses around the cannabis to get ...

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How To Create A Social Media Strategy

Last week, I hosted a workshop for folks to learn more about what a sincere, and sustainable brand and strategy should look like. At ICS, we work with solopreneurs, startups, ...

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